Why We Built a Pet Food Brand Around Norway Lobster
Pet food has relied on the same familiar proteins for decades. We thought it was time to cast the net a little wider. Scamp & Paw is complete and balanced food for cats and dogs, made with responsibly sourced Norway lobster from British waters. It is naturally savoury, nutritionally valuable and fully traceable from Boat to Bowl. It may be an unexpected ingredient, but look beneath the surface and it makes remarkable sense.
Scamp & Paw at a glance
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Freshly prepared Norway lobster
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55% seafood ingredients
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Complete and balanced for everyday feeding
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Responsibly sourced from British waters
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A zero-waste approach
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Fully traceable from Boat to Bowl
A novel marine protein, a clearer food story and a better use of every catch.
Why Norway lobster?
Norway lobster is our number one ingredient and the heart of every Scamp & Paw recipe. As a novel marine protein, it offers a genuinely different alternative to the proteins more commonly found in pet food.
It provides high-quality protein and valuable amino acids, alongside a naturally savoury flavour that makes it especially appealing to cats and dogs. Norway lobster also naturally contains chitin, supporting our balanced-biome approach.
Most importantly, it is included in a meaningful amount. Our recipes contain 21% freshly prepared Norway lobster, supported by white fish, salmon and fish stock.
What it brings to the bowl
- High-quality marine protein
- Naturally savoury flavour
- Valuable amino acids
- Naturally occurring chitin
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A novel alternative to familiar proteins
Better use of every catch
Once Norway lobster has been prepared for the human food chain, we take the nutritious remainder and give it a valuable new purpose in complete food for cats and dogs. This allows more of each catch to be used rather than overlooked or discarded. It also creates additional value from an existing British marine resource without taking food away from the human market.
Better for their bowl. Better use of the catch. Better for our seas
From Britsh Waters to their Bowl
Knowing what is in your pet’s food is important. Knowing where it came from matters too. Our Norway lobster is responsibly sourced from British waters and fully traceable through its journey into every Scamp & Paw recipe. Through Follow the Catch, pet owners can learn more about the provenance of the ingredient and the people and processes behind it.
That means greater clarity around:
- Where the Norway lobster was caught
- Where the catch was landed
- How it was prepared
- How it reached the finished recipe
Traceability should not be a vague promise printed on the back of a bag. It should give owners genuine confidence in what they are feeding.
Supporting British fishing communities
Our relationships with British fishing communities are an important part of the Scamp & Paw story. By finding a valuable use for more of each catch, we can help create additional income alongside the human-food market. This supports the vessels, families and coastal economies involved in bringing Norway lobster ashore.
It is a more considered model that values:
- The ingredient
- The people behind the catch
- The communities connected to it
- The British waters it came from
Complete nutrition, carefully considered
An unusual ingredient may attract attention, but good pet food has to deliver much more than novelty.
Every Scamp & Paw recipe is complete and balanced for everyday feeding. Norway lobster sits at the heart of the formula, supported by ingredients chosen for a clear nutritional purpose.
Inside the recipe
- White fish: concentrated marine protein for healthy muscles and everyday vitality
- Salmon oil: rich in omega-3 to support healthy skin, a glossy coat and wider wellbeing
- Prebiotic FOS: helps nourish beneficial gut bacteria and support a balanced biome
- Glucosamine and chondroitin: included to help support healthy joints and comfortable movement
- Taurine in our cat recipe: supports normal heart function and healthy vision
- DHA: supports healthy brain function and eye development where included
The story may begin with Norway lobster, but the finished food is designed around the needs of the companion eating it.
Naturally Savoury by Nature
Nutrition matters, but so does taste. Norway lobster is naturally rich in savoury flavour. Combined with white fish, salmon and fish stock, it creates a seafood-led recipe designed to make mealtimes something pets genuinely look forward to. The science behind savoury flavour is interesting. The empty bowl usually explains it rather well.
Welcome aboard!
Scamp & Paw began with a simple belief: pet food could be more imaginative, more transparent and more thoughtful about the resources already available to us.
Norway lobster brought those ideas together:
- A novel marine protein
- A meaningful zero-waste purpose
- British provenance
- Complete nutrition
- Full traceability
- Naturally savoury flavour
We are proud to be building something different, and even prouder to welcome you to it.
Boat to Bowl… and beyond.