We use high-quality, responsibly sourced ingredients, led by Norway lobster from British waters. Each recipe is crafted to be balanced, nutritious and naturally delicious — with no unnecessary fillers.

We work with small UK fishing boats to responsibly source our Norway lobster, landed fresh at the quayside and fully traceable from Boat to Bowl.

Our recipes are designed to be simple, wholesome and easy to digest. We focus on clean, high-quality ingredients — if your pet has specific dietary needs, we recommend checking the full ingredient list or speaking to your vet.

We’re the world’s first pet food brand built around Norway lobster — offering a unique alternative to traditional meat-based recipes, with full traceability and a focus on quality from source to bowl.

We offer a growing range of lobster-based nibbles and kibble for both dogs and cats — all crafted to deliver balanced nutrition and irresistible flavour.

We aim to dispatch all orders within 1–2 working days, with delivery typically taking 2–3 working days after dispatch.

You’ll receive a confirmation email once your order is on its way.